SUSTAIN YOUR GAME,
ONE SHOT
AT A TIME
Thoughtful golf essentials designed to make the game simpler, more enjoyable, and more sustainable.
Making Golf Simpler, More Enjoyable
Golf can easily become overcomplicated with practice routines, equipment, and expectations. Instead of feeling relaxing, it can start to feel stressful and frustrating.
SecondShot was created to bring the focus back to enjoyment, confidence, and steady improvement. The goal is to support players through simple, thoughtful products that make the game feel more natural and less overwhelming.
This project combines my interest in design, creativity, and problem solving, turning ideas into something meaningful both on and off the course.
Why SecondShot Was CreatedÂ
As someone who plays golf regularly, I have always been interested in improving and understanding the game more deeply. I noticed that many players, whether competitive or casual, struggle with consistency, focus, and knowing how to practice effectively.
To explore this further, I conducted a research survey with over 33 golfers, including players competing at school, national, and international levels. The results showed that inconsistency, time management, and mental pressure are some of the most common challenges across different skill levels.
SecondShot was created as a response to these insights. The goal is not to overcomplicate the game, but to support players through simple and practical products that reinforce consistency, routine, and confidence. At the same time, sustainability is integrated into each design, combining performance with responsibility.
This project reflects my interest in golf, research, and problem solving, using data to better understand players and turn insights into meaningful ideas.
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